Xebre provides a range of services covering all aspects of digital business. From infrastructure maintenance and web presence management through to monitoring and analytics, Xebre has it covered.
Design is about more than just deciding what a website or application should look like – It encompasses the design of the “information architecture” and user experience. For this reason, web and application design is fundamentally different to print design and involves a greater degree of engineering and theoretical grounding. Since, in many cases, web sites and web applications are the primary means of interacting with stakeholders, the interaction design of an organisation's digital presence becomes tightly linked to the overall stakeholder experience.
Initial designs are based on understanding of the core aims of the website or application that's being designed. Key concerns include the demographics of the expected users, integration with existing user interaction processes and, of course, reflecting any existing brand. Subsequently, design becomes an iterative process, based on qualitative feedback gleaned through interviews and focus groups, as well as quantitative information provided by website analytics and user trials. Success is usually measured against the website's more general key performance indicators.
The vast majority of organisations have processes that could be achieved more efficiently with the correct use of technology. Well designed systems, that support and refine existing ways of working can reduce inefficiency and free up human time for the creative, personal tasks that humans excel at. What's more, systems needn't stop at organisational boundaries: embracing new methods of engaging and communicating with customers and other stakeholders is essential in a world where ever increasing numbers of people are more familiar with the "app" than the telephone.
Using qualitative and ethnographic research methodologies from the social sciences we first go to great lengths to understand how things work now. The goal is not to impose a new system, but to support and improve what exists already. Following the initial analysis, we design and implement solutions using our evidence-led iterative approach; revisiting the aspects that aren't working and leveraging those that do to maximum effect.
Knowing the number of visitors to each page, the links they followed and where they came from can provide valuable information for defining and optimising strategy, measuring performance and improving service. Analytics provides the basis for delivering, or measuring the performance of, many of our other services, including SEO and site optimisation.
We have a fully hosted analytics solution based on the popular Piwik analytics package. We provide a web-based control panel where you can view detailed analytics information, and quarterly reporting is also available. Quarterly reports can be tailored to focus on the issues that are most relevant to your organisation's online strategy.
Knowing how your social media marketing is performing and how your audience behaves is key to optimising your online social presence. Our social media analytics platform provides performance and audience data, and we offer a reporting service to turn that data into insights and strategy.
The exact process varies depending on which social platforms you use – However, our platform supports the collection of audience and performance metrics from both Twitter and Facebook. Up to date statistics are available online, and reports are available quarterly.
Organisational priorities can shift over time, as can the rest of the digital landscape and audience expectations. To maintain effectiveness, a web presence requires regular optimisation to maximise its effectiveness against defined indicators.
Optimisation is primarily evidence-based; evidence may be collected either through general analytics or by conducting field studies. The most widely deployed field study technique is so-called “A/B Testing” (ABT). ABT is used to determine which, of two (or more) design or interaction elements, is the most effective. Different website visitors are shown different versions of the website, and data from the standard website analytics can be used to determine whether user behaviour is different under the two conditions.
Digital presence management (DPM) is an outsourcing service that moves technical responsibility for website updates outside of your organisation. It is particularly suited to organisations that do not have the in-house expertise to maintain their website to the required quality.
Organisations submit content changes to Xebre, through our online management portal, and our trained staff action changes within an agreed timeframe. Xebre can provide a tailored package to suit your organisation, drawing on a pool of expertise covering design, copy writing and web development.
Your digital presence can only reach its potential when the people involved in producing content, making decisions and implementing strategy understand a range of topics. Xebre can provide training that complements our other offerings, helping your organisation to fully exploit the strategy, services and solutions that have been provided. This could cover anything from altering website content to using web analytics to measure campaign performance.
Based on your own skills audits or CPD plans, or areas identified by Xebre in the course of dealing with your organisation, we can tailor training sessions to deliver practical, useful advice to the relevant people in your organisation.
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